Influence: The Psychology Of Persuasion

Author: Robert B Cialdini

Stock information

General Fields

  • : $29.99 NZD
  • : 9780061241895
  • : HarperCollins Publishers
  • : HarperCollins US
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  • : 0.278
  • : 01 August 2009
  • : 205mm X 130mm X 22mm
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  • : 34.99
  • : 01 July 2006
  • : 08 September 2023
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  • : books

Special Fields

  • : Robert B Cialdini
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  • :
  • : English
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  • : illustrations
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Barcode 9780061241895
9780061241895

Description

Influence, the classic book on persuasion, explains the psychology of why people say "yes" -and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader -and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.